This one has been in my to-process file for a few days: Jason falls from social media explorer writing on why people talk about brands, and why they don’t.
I polled folks on Twitter Saturday, asking what compels them to talk about brands. Almost to a person, the answer was something along the lines of, “When I have an exceptionally good or exceptionally bad experience.”
The key to being talked about is to be remarkable: if you can’t be remarkable, then you need to do something remarkable to be talked about. The rules are the same for social media and general conversation alike. Some ideas for how to approach this are contained within the post.