A contrarian view to the normal usability crowd on why having a software feature run a few seconds faster actually matters.
Monthly Archives: August 2009
Wedding video was real, viral push wasn’t
[ mUmBRELLA ] JK Wedding Dance video was a real video, but going viral was manufactured – a breakdown of the stats.
Book: Buyology
Book: Buyology: Truth and Lies About Why We Buy In this book, jet-setting international marketing consultant Martin Lindstrom talks about what he’s learned by using fMRI (functional Magnetic Resonance Imaging) and SST (Steady State Topography) brain scans to look at what regions of the brain “light up” when people interact with different marketing messages. By …
Sienna on Forest, Lugarno
Vittoria coffee. 1/1012 Forest Rd, Lugarno. An unusual approach to seating layout: the covered outdoor section of this cafe is the main seating area, and the shop proper is for staff, and storage. Inside has a sense of history to it: there are some older pieces of furniture, and some big glass jars giving a …
using TV to inspire creativity
Smashing magazine has a list of Unique TV Series Episodes That Inspire Creativity; episodes where the writers jumped out of the usual way of running things and took some risks.
Eurofresh Cafe, Burwood
Aroma coffee. 56 Railway Pde, Burwood. When you walk into this place, it seems like every other cafe that is built into the lobby of an office building. The seating, the Coke-fridge, all the little touches. The coffee, though, is surprisingly good: if you find yourself walking from Strathfield to Burwood, stay on the south …
Is it too late to tell people about Jesus?
You may have already seen this over at Steve Kryger’s blog, but I’m going in a slightly different direction with it, so bear with me here. Popular (Sydney) marketing blog mUmBRELLA yesterday featured a post on the upcoming Jesus all About life campaign. This is an ad campaign where a variety of Sydney churches have …
Continue reading “Is it too late to tell people about Jesus?”
Movie: My Sister’s Keeper
Movie: My Sister’s Keeper Their daughter dying of cancer, parents decide to have another child who will be able to provide various spare parts to keep her going. When the girl turns 11, though, she decides to sue for medical emancipation from here parents. Flashbacks, courtroom drama and – above all – a lot of …
Movie: Coraline
Movie: Coraline Having read the Sandman series somewhere in the early to mid nineties, and heard various (though vague) good things about this movie, I went along not really knowing what to expect. The main thing I’d heard was that kids don’t find it all that scary, but adults do. This was intriguing, but judging …
where the billions go
Infographic shows how various billions are (and were) spent. Somehow easier to understand visually.