new iPhone Ads – with an ad in the middle.

This article – Apple Joins AT&T/Verizon Spat With New iPhone Ads – talks about Apple explicitly promoting the benefits of the AT&T network to handle voice calls and data at the same time. It’s not particularly noteworthy, except for the really odd experience of watching the video that’s embedded on the page.

The video is two Apple ads back-to-back, but a few seconds in, there’s an interruption: another video – an ad that the site is (presumably) receiving revenue for – plays in the middle of watching the video, which itself is an ad.

This has to be the most intrusive attempt at video advertising I’ve seen yet!

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