book: designing for emotion

Designing for emotion


Aaron Walter – lead user experience designer for MailChimp –  is a short book (less than 100 pages). It covers the notion of emotional design – thinking about how you can make interface and copy decisions that will help shape the emotions of website users.

Loaded with case studies and background research, it’s a good read. Thanks to Paul Tagell for the recommendation.

Leave a Reply

Your email address will not be published. Required fields are marked *