part of the problem

I was watching a movie on TV while working on some other projects, and this ad kept coming up.

I was chatting earlier today about the idea of everyday sexism: this ad is doing a lot of the stereotype perpetuation – the mum is reducing her relationship with her daughter to being able to provide her with the fashion item that she wants. Unhappy with her inability to look the way she wants, the Mum steps in, and – using the product – makes the daughter happy again that she can fit the stereotype she aspires to. I know it’s a lot to ask of a cleaning product ad, but could we see the product fit into a more intellectually fulfilling life somehow? 

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