videos for art or profit

I haven’t tried something like this before, but I’ve seen two separate Honda videos this week in a way that might normally be considered “viral”.

Today’s one pushed me over the edge: it’s a clever piece that combines two short films in one: the Other Side (you’ll likely need a desktop or laptop to experience the two videos together). As a fan of the Transporter series of films, it’s a guilty pleasure.

The one earlier in the week was for a somewhat more obscure product. And it was in an OK/Go video clip I was watching for the fun of it. I was a bit surprised to see how much Honda sponsorship (for the Uni-Cub mobility device) seemed to be involved.

A few more clicks looking into the creative team behind the video, and I saw this amazing wooden xylophone

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One last piece: this older older OK/Go video, for the Writing’s on the Wall:

Which has a few more optical illusions that this one:

Which in turn reminded me of this Honda ad – “the cog”.

These are impressive videos – to create them took hours and hours of effort, and often teams of people working on them. It’s not an analogue for what a single person could create, but it’s a reminder to dream big when planning out a digital piece. Even stretching 10% from your original idea can reap rewards in how impressive the execution might be, and how much the piece is shared.

There’s no “silver bullet” when it comes to making a highly shareable video, no “viral” button that can be pushed. But if your intrinsic motivation is to make great things for the sake of it, there are cases here of big, complex things being shared.

Sifter Espresso, Wollongong

Sifters Espresso, Wollongong

Various different coffees. 82 Market St, Wollongong. Follow them on instagram and you could be forgiven for thinking there’s an indoor cafe at play here, but in fact, this is a combination of shipping containers and portable furniture. Sadly there was too much full sun in play for us to linger too long, but the stay we had (sitting on astro-turfed cubes) was fun. 

Sifters Espresso, Wollongong

There are plenty of different single origins to try (and some simple advice on how to have your coffee that manages not to be condescending), but it was the pour over that won the day for me.

A shipping container with a difference - Sifters Espresso, Wollongong

Great to see such passion for coffee in such a humble environment as a modified shipping container. Part of the emerging coffee scene in Wollongong, and well worth a visit. They even have brewnuts somehow (a daily round-trip to Newtown, I’m reliably informed)!

The Foundery, Port Kembla

The Foundery, Port Kembla

Wild Fox coffee. 142 Wenworth St, Port Kembla. There are a number of coffee roasters cropping up outside of Sydney, and this cafe first came up in conversation because of the roasters. More interesting, though, is the ownership and raison d’être of the cafe. It’s run by the Salvation Army as a way to give long-term unemployed people a set of skills they can build up to get back into the workforce.

Entryway - the Foundery, Port Kembla

There’s a lot of reclaimed timber in the fit-out, and a second hand bookshop with an enviable collection of books for very reasonable prices.

Where the magic happens - The Foundery, Port Kembla

Coffee is well put together – certainly well above what you might hope for out of a cafe in Port Kembla, and would stand well on its own. There’s cold drip on offer, and a range of hot or cold espresso drinks. The menu is simple (sandwiches and wraps for the most part), but well put together. It’s a venture worth supporting.