Coke and marketing

[Fast Company] Coke now views market share through an entirely different lens: percentage of your daily fluid intake. Really. The average human being requires 72 ounces of liquid per day. Coke, if you can believe it, now represents 2 of those ounces, globally.

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1 Comment

  1. if 1 fluid ounce (US) equals 29.574ml (AUS) then a 600ml coke equals 20.288 fluid ounces.

    that’s scary! I have a diet coke most days…

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