banner ads – worth it?

Campaign Monitor provides some excellent data on whether it is worth promoting your product or service with banner ads. They tested different landing pages and ads to see what the response rates were, then collated them and shared the results. One result of the experiment was particularly counter-intuitive.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.