Book: Connection Generation

Book: Connection Generation

If you’re looking around in the social media space in Sydney, it would be hard not to have heard of Iggy Pintado. I first encountered his work in a “webinar” – a type of conference call with associated powerpoint deck and chatroom, and thought that while he clearly knew what he was talking about, he was one of many people with a similar line of thinking, saying similar things.

A while later I saw a blog competition where the best 5 comments on a particular blog post would be rewarded with a copy of Iggy’s book, Connection Generation. I wasn’t sure how detailed a book like that would be, especially after hearing the webinar, but I thought the comptetition looked interesting and sure enough, I won a copy of the book.

Imagine my surprise to find that the book was rich in detail and examples, and does a great job outlining the relationship that different people of different ages and walks of life have with connecting to people in general, and with technology in particular.

Easy to read, and packed with recent examples (up to and including the Obama campaign), this book will reward the reader with lessons learned about people, and about how to better use technology to connect with people.

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