are x-factor clips overly manufactured to go viral?

In a social media course I attended yesterday, we had a look at This X Factor / Daryl Markham audition clip, or a slightly abridged version of it. It seemed a well put together reality piece, but when I was rewatching it while working on another monitor, I noticed how much the swelling music, and the person running at the end felt – staged? What do you think: tugging too much at the heartstrings, or is that the point?

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