I had the opportunity last week to spend two days at a digital marketing conference – Digitech 2011 – and think about where online marketing is heading. There were a number of recurring references in the week, and one was name-checking Seth Godin.
So why not join in on that? Seth Godin blogged last week about how to do better email. This isn’t new content for him – he posted the same thing three years ago.
For some reason, we find it hard to get these basics of online communication right. This was the subject of a talk I gave at Digitech 2011 last week. Here’s a tidied up version of the slides.
What’s your biggest frustration with email?