the mysterious short cappucino

This old slate article explains that you can (could?) get a short cappucino at Starbucks – a better, cheaper coffee, but it’s a secret. Why? It’s all about extracting the most money a customer is prepared to pay. If someone has no idea there’s a cheaper version available, they will spend the extra money on the next size up.

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2 Comments

  1. I always have a short latte when I’m stuck with Starbucks – it was still available at the Kids Hospital Westmead outlet in June.

  2. Yeah, I’m always amazed that my friends go for larger sized coffees… I tell them that coffee gets better as you get smaller, but do they listen?

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