Book: The 22 Immutable laws of marketing

Book: The 22 Immutable Laws of Marketing

I asked twitter what marketing books I should read, and this was the first recommendation (still happy to receive other recommendations, by the way).

This is the kind of typical business book that can be read in a couple of hours, though it seems to have at least a few lessons that go beyond the realms of basic common sense.

In case studies that seem quaint at times (I haven’t read a book that talks about mainframe computers for a while), it nonetheless shows how companies can shoot themselves in the foot by splitting up a solid brand into too many products.

As a quick read to learn some of the terms and concepts behind bringing products to market, it would appear to be a good choice.

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