It’s been a while since I’ve read something that was so obviously a business book, but this was recommended by someone whose opinion I trust, and subsequently backed up by other recommendations. My initial plan was to skim read it, but I found the content sufficiently compelling to read the whole thing.
The thesis of the book relates to how companies compete with one another in a particular market segment. Generally, there’s an accepted way of doing things, and one company will be the low-cost option, one will be the luxury, high-quality option, others will fit in. All are providing similar products, similar solutions to problems. All are “swimming in the same ocean”.
Blue Ocean strategy is a method of business planning that challenges you to approach this kind of competition differently. It presents an approach for business planning that lets you consider the different aspects of business in your current ocean, and work out how to make substantial changes to your business so that you open up a completely new space in which to operate.
One of the most practical business books I’ve ever read, I’m looking forward to making use of these strategies in any planning that I end up doing.
So… what book should I read next?