Slides with voiceover on twitter experiments – quite a lot of data here. Worth a look as you investigate commercial uses for twitter.
Category Archives: social media
Why marketers have trouble with full-duplex social technology
[ Groundswell ] Why marketers have trouble with full-duplex social technology. Your company has a chance to turn its email list into a two-way communication. Except that most mass emails from companies are “do not reply”. “We want to talk to you,” they say. “But we don’t want to hear back from you. Unless you …
Continue reading “Why marketers have trouble with full-duplex social technology”
Randy Pausch’s last lecture, and other inspirational stories
What kind of lecture can make you foolishly stay up way too late? Randy Pausch’s last lecture. Over an hour and a quarter long, this video is well worth the effort. I was intrigued when the lecturer walked in to a standing ovation, and said “make me earn it”. He does. You’ll understand if you …
Continue reading “Randy Pausch’s last lecture, and other inspirational stories”
Design is a verb
What do you want to do? Joel shows his process for answering the question and realises that (for him) it’s not linked to a particular technology.
Sysomos – twitter analysis
In-Depth Look Inside the Twitter World; lots of account analysed, and some statistics presented on who is using twitter, and for what.
tips on using email and social media together
How can you use email and social marketing together? A few tips, and a helpful prompt to think about how the two would interact.
differences between marketing and community building
A short list of differences between traditional marketing vs community building.
5 Leaders in YouTube Marketing
Some examples of successful YouTube marketing, with sample video and commentary.
Does it matter whether Google Wave is “anti-web”?
Ray Ozzie – emerging technology Google Wave “is anti-Web”. Is Wave just too complicated to become popular? On reading the term “anti-web”, my gut feel is “perhaps the web has had its day”. Perhaps it is time for our understanding of “web” to move forward. Am I drinking the web 2.0 kool-aid? Perhaps a little. …
Continue reading “Does it matter whether Google Wave is “anti-web”?”
Getting Started with Social Networking
Getting Started with Social Networking – a quick overview and a helpful framework: how much of your personal and professional life are you prepared to disclose on social networking sites?