I don’t often embed videos in this blog: life is short, and you can waste a lot of time watching video online. It would be a shame to overlook this one, though. You’ve probably seen the original (superbowl) Old Spice video currently at around 11 million views).
Update (2-Jul-10): the original ad won a Cannes Lion award. Thanks, @jetswain.
Today I finally watched the follow-up. There’s also a facebook page and youtube channel for the series of ads.
Why does this series of ads work so well? It creates a sense of wonder (how did they do that), has a playful attitude, and keeps mentioning the product. It’s made, I think, to be shared with other people.
LOL! What a co-incidence: we saw the original on The Gruen Transfer on Wednesday night. Didn’t realise there was a follow-up. Thanks for posting.
HEHE great followup ad. love it 🙂