buy coffees, get something free

I’ve been thinking about this for a while: although not all the cafes offer loyalty cards, when they do, it’s an extension of the cafe-going experience, so it’s worth considering. I’ve scanned in a few that I picked up recently, and thrown them into this post. In my own experience, my first encounter with these …

what goes best with a coffee?

A reader asks – what is something that you’d could be persuaded to buy when you go for your coffee: specifically, something with a long-ish shelf life. No one wants, for example, stale croissants, but it’s possible that you might like to have a small, gourmet chocolate. In my travels, I’ve seen a lot of …

the mysterious short cappucino

This old slate article explains that you can (could?) get a short cappucino at Starbucks – a better, cheaper coffee, but it’s a secret. Why? It’s all about extracting the most money a customer is prepared to pay. If someone has no idea there’s a cheaper version available, they will spend the extra money on …

on the closure of many starbucks

Not wanting to jump into the fray too soon – rest assured, gentle reader, I was watching the news on Tuesday afternoon, waiting for an announcement to see what would happen – I’ve had a chance to think about the Australian Starbucks closures a little more, and thought it was about time to comment. Whether …