preview your facebook profile

Not everyone realises that you can log into the privacy panel of facebook and see what your profile looks like to other people. Here’s how to do it. Click on the “Account” drop-down on the top right of any facebook web page, and choose “Privacy Settings”. Click on “Customise Settings”. Click on “Preview my Profile” …

how many Google products are there?

The ambitiously titled post An Amazing list of all the Google products and how they are used provides a list so long that about halfway through I thought “I’m sure that’s everything”. Just how much of your information have you uploaded to one of the services of a company that has no direct accountability to …

b&t bootcamp sydney (8th September 2010)

A couple of weeks ago, I went to the b&t digital bootcamp Sydney (program (pdf)). I thought it was a helpful thing to go to, as it was targeted at marketers who have larger budgets than I’m used to. There were a lot of case studies on show that I’d seen before, but enough new …

using social media for non-profits (part 1)

In the lead-up to SMCSYD event 11: – Lessons learned from Not for Profits – Local effort, Global Effect, I thought it might be useful to investigate some actual case studies of not-for-profits using social media. I’d already heard of the World Vision / Old Spice parody, but I knew there were more ideas out …

old spice revisited – viral, but not social?

A couple of weeks ago I blogged about the Old Spice commercials of earlier in the year. If you’ve been paying attention to the buzz around social media this week (st eutychus, Gavin Heaton, and mumbrella part one and mumbrella part two, mamamia), you will have noticed that Old Spice were making additional videos in …

follow-up to superbowl old spice commercial

I don’t often embed videos in this blog: life is short, and you can waste a lot of time watching video online. It would be a shame to overlook this one, though. You’ve probably seen the original (superbowl) Old Spice video currently at around 11 million views). Update (2-Jul-10): the original ad won a Cannes …

twitter, TV viewing, and political discourse

As one who follows Australian politics with some level of interest, but not generally up-to-the-minute excitement, I was surprised to see the hashtag “#spill” start trending on twitter late this afternoon / early this evening. When I tried to search the tag itself, I had some kind of connectivity problem, so it wasn’t until after …