Why People Talk About Brands … And Why They Don’t

This one has been in my to-process file for a few days: Jason falls from social media explorer writing on why people talk about brands, and why they don’t. I polled folks on Twitter Saturday, asking what compels them to talk about brands. Almost to a person, the answer was something along the lines of, …

Why Your Message Fails In Social Media

Why Your Message Fails In Social Media. When a brand engages someone in a social media context, the opportunity is there to make use of a great deal of data. It is possible to engage people across a much broader segment of their life and interests than simply throwing a generic message at them. This …

social media and the future of friendship

Matt commented at length on an earlier post about the changing nature of friendship in the face of social media. He points out this Guardian article about the impact that video games and social media sites may have on children’s brains. I think there are two separate discussions to have here: one on the topic …